• a writer with a cause •
• fundraising copywriter • nonprofit specialist • personal historian •

Fundraising copywriting and donor communications
that make your mission matter to your donors...
and to the people who should be your donors


As a fundraising copywriter, I've helped nonprofits raise tens of millions of dollars in donor support.

And I can help you do the same, with copy that builds stronger relationships with your donors ... and attracts masses of new people to your cause. It adds up to more money raised for your nonprofit organization.

And that means we can all enjoy a better world to live in.



Hello, I'm Sonya MacDonald, a freelance copywriter with a decade of experience as:
  • The fundraising copywriter of choice for some of North America's highest profile agencies and nonprofits.
  • A direct response copywriter and creative consultant.
  • An SEO certified Internet marketing copywriter.

Years of creating winning donor communications have taught me the techniques that can boost your results too.

Direct response fundraising writing is one of my specialties, and I do it with an expertise and zeal that nets your organization an impressive ROI.

Beating previous appeals is nothing new to me. The same goes for earning stellar response rates, increasing average gift amounts, and converting more donors to monthly giving.

When you need results-driven fundraising copywriting, a professional nonprofit copywriter can make all the difference to your donor response rates.

Here's how I can help you ...

I divide my work into four areas:

Nonprofit Communications / Fundraising Writing
  • Newsletters
  • Annual reports
  • Case statements
  • Direct mail
  • Major gift appeals
  • Monthly donor appeals
  • Thank-you letters
  • Planned giving/legacy
  • Email appeals
  • Social media/blogs
  • Search engine optimized web content (landing pages, online campaign copy, websites)
  • Organizational histories
  • Brochures
  • Case studies/success stories
  • Audits of donor communications


Hospital / Healthcare Writing
  • My “specialty within a specialty” is turning complex medical language into engaging copy for hospital foundations and healthcare organizations.


Editing
  • Copy critiques for your corporate or nonprofit communications, personal essays, articles, e-books, etc.


Personal Histories
  • Memoirs
  • Family memory books
  • Personal histories
  • Tribute books
  • Wedding books
  • Corporate stories / organizational histories


Check out my client list to see just how versatile my writing is. You'll fit right in to the mix!

Then take a look at my portfolio and call or email to find out why I have a track record of successful copy and satisfied clients.

I'm happy to chat about your needs and send you a free, no-obligation quote.

In the meantime,enjoy this archive of free fundraising writing tips.

Sonya MacDonald
Direct response copywriter
Fundraising copywriting specialist
Marketing communications professional

t: 604.741.3625
e: copy@sonyamac.com

 

What people are saying

"Everyone here at the CDA Foundation especially raved about the quality of your copy in the direct mail pieces." Brooke Vanderlinde, Development Administrator, California Dental Association Foundation

"Sonya, every single campaign in 2008 outperformed the projections. The client still, every meeting, raves about your writing." Brodie Bazinet, Associate Director, Wyers Direct Inc.

“Thanks again for a great relationship. Your expertise as a fundraising copywriter has added much quality to the caliber of our campaigns.” Gloria Stewart, President & Creative Director, Touchworks Communications Inc.

Partial Client List

American Red Cross
Amnesty International
Canadian Cancer Society
CARE Canada
CUSO
Daily Bread Food Bank
Easter Seals
Ecojustice Canada
Interval House
March of Dimes
Nature Canada
Ontario Lung Association
Ottawa Humane Society
Princess Margaret Hospital
Rhode Island Hospital
The Miriam Hospital
Toronto Zoo
UNICEF Canada

Contact Information

copy@sonyamac.com

call:  604.741.3625
fax:  416.946.1055
Follow sonyamacdonald on Twitter

See my work on sofii.org

My work appears on SOFII, an online archive of “the best fundraising creativity from around the world.”


News

June 2010:
- Charged up by exciting case statement challenges.
- Thrilled with early stages of memoir project.
- Exciting major direct mail revamp for notable conservation organization.

May 2010:
Picked up some great tips at the FundRaising Success Virtual Conference & Expo.

December 2009:
Volunteering to write radio and TV scripts for a local charity during Goodstock 2009 was as fun as it was inspiring. Looking forward to 2010!